Welcome to the Apocalypse, Brought to You by Pokémon Go — Fortune

This essay originally appeared in Data Sheet, Fortune’sdaily tech newsletter. Sign up here. Rarely have we seen a digital obsession take hold of millions of people so completely–and so rapidly–as we have with Pok?mon Go, the “augmented reality” app that only came out a week ago, and has now eclipsed Twitter twtr , Instagram, and…

via Welcome to the Apocalypse, Brought to You by Pokémon Go — Fortune

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